Fearless Naturals USA has a cabin in the woods.
It’s part gift shop, part innovation house, part ingredient supplier, whole connector.
Together with our team of experts, we offer end-to-end product development and technical expertise.

We work with high-integrity partners across dietary supplements, nutraceuticals, food & beverage, pharmaceuticals, cosmetics, and more.
Heres a 7-point list of our strengths…
- Research-centered – The world’s most comprehensive science and research capabilities. at our core. Innovation Savvy – Our Trail Guide is trusted by global brands reaching over a billion consumers.
- Exclusive Technologies & Ingredients – Proprietary, exclusive innovations include:
- Uncompromising Quality – We’re led by scientific and quality experts, not bean counters. But we ‘ve experienced how the nerdy stuff impacts business and reduces risk.
- Sustainability First – Clean, renewable, and socially responsible ingredients, powered by green technologies, and focused on domestic and fair trade whole-herb imported materials.
Grown-in-USA, estate/single-farmer grown, and co-op are our goals for the Fearless e-com business. Lastly, supplier mandatory requirements include documentation on above-average social due diligence, including certifications and practices towards Organic and Fair Trade requirements.
The customer is likely to pay more than the ‘going rate’ for many of our herbal products, which is accounted for by the true cost of quality, built into the price. - Customer Second After Truth – Responsive support, straight answers, and customized purchasing options. Legendary Production Partners – we work directly with legacy ingredient producers with centuries of combined experience. Direct Buyer-Seller Connections – Our transparency to original manufacturer, without the traditional obstacles and opacity.
- Expert Technical Support – Ongoing scientific and regulatory guidance for value connection, including formulation, claims, labeling, and R&D.
- Fearlessly Competitive Value, with Global Reach – Factory-direct, transparent, and tiered options. U.S. and global inventory and access, fast shipping. Comprehensive overnight technical and regulatory guidance.
The Fearless Promise is simple: quality, innovation, and sustainability before profit — without compromise.
From the Founder
The natural products industry is filled with pitfalls and opportunity.
For decades, I serviced nearly 200 clients in our industry on all sides of the natural products business.
In 2022, my own health crisis brought clarity. After two blocked arteries and skin cancer, I’ve returned with advanced bionics and new strengths and capabilities.
That’s when I decided to create Fearless Naturals USA to connect the dots between product idea to execution.
Join us on your trail to discovery.
— Blake Ebersole


